SwiftCricket

What is a Wireframe?

cricket-master — Tue, 01 Mar 2011 16:34:46 +0000

Call us naughty (or nerdy) but we love wireframes. A wireframe is what we use to start and organize a new website design. It’s that magical time in the redesign process where anything is possible, where we’re all focused on what’s most important for a successful site, and where we make sure we organize all your information in a way that gives your customers what they need while helping you acheive your sales and marketing goals. And unfortunately, it’s a phase that too many agencies rush right through to get to the pretty shapes and colors of the design phase. We prefer to take a long, hard look with our clients at the bare bones of the web site before we dress it up with design. Its an integral part of our process, it’s the reason our sites work so well and frankly, we love it.

Our clients love it too.

Want to give your web site some Nerd Love?
Contact us to set up a conversation about your company’s website.

Embrace Change

cricket-master — Tue, 01 Mar 2011 16:34:38 +0000

The fractured media environment makes it’s harder than ever to reach a large group of people all at one time. But here’s the good news. If you’re a small business, your target audience may be easier to find than ever. As more and more media choices emerge, audiences organize themselves into more specific groups, which means it’s easier to do more targeted marketing to better reach the people most likely to want your product or service. A more targeted spend means your marketing dollars are working harder for you, because they’re reaching more potential customers and less wasted eyes or ears. It all starts with knowing who you want to reach, so that you can maximize your marketing efforts to talk to them.

Need help profiling and finding your ideal customer?

We’d love to help you get a grip on your target market. Contact us for a strategic brainstorming session.

Show Some Love!

cricket-master — Mon, 14 Feb 2011 21:33:47 +0000

Small businesses may not have the budget to do a lot of broadcast advertising, but a little token of appreciation for your customers can go a long way to making them happy, and making you more money.

Whether it’s a personalized note after service, an unexpected reward bundled with a product or sending insightful tips to them, giving your customer something extra is a great way keep them coming back to you.

Want us to woo you? Embrace the way of the Cricket.

Contact us for a personalized strategy session, and we’ll bring not just flowers and chocolates, but ideas and enthusiasm.

30 Seconds of Air Time…

cricket-master — Fri, 04 Feb 2011 22:26:52 +0000

The Super Bowl is the one time a year when audiences actively look for the commercial breaks, not just to grab the nachos but to watch the new Doritos spot. Without an advertising budget of millions, it’s practically impossible to even consider being able to leverage the Super Bowl to promote your business – or is it?

There are plenty of ways to tap into football fever on a local level – whether by hosting a viewing party for top clients or offering a flat screen tv giveaway opportunity to loyal customers, to supporting a local team or giving footballs to the local Boys & Girls Club; with the right game plan – you can score big with your target audience, without the impossible price tag.

Embrace the way of the Cricket.

We’ll help coach you into the big game. Contact us for a conversation about your marketing needs.